(Biddeford, Maine) GreatBlue Research, Inc. recently conducted a survey of customers for The Maine Water Company.
A total of 301 Maine Water customers from their service towns of Bucksport, Camden/Rockland, Freeport, Greenville, Hartland, Kezar Falls, Millinocket, Oakland, Skowhegan, Biddeford and Saco provided complete responses to a telephone survey administered between July 29th and August, 2nd 2014. Statistically, a sample of 301 completed interviews represents an accuracy level of +/-5.6% at the midpoint of a 95 percent confidence level.
Compared to 2013 results, customers’ satisfaction with the company is improved in 2014.
- In 2013, 91.3% of the customers were happy with “company characteristics.” This year that number improved to 94.1%.
- In 2013, 93.9% of the customers were happy with the company’s “service characteristics.” In 2014 the approval figure jumped markedly, to 98.8%.
- Overall, the average satisfaction with the company increased from 93.9% in 2013 to 95.8% in 2014. Judy Wallingford, President of Maine Water, said the company thinks an independent survey of its customers is important to its mission of delivering clean drinking water and robust fire protection to the people of Maine.
“I thank my employees for their ongoing focus on serving our customers so well.,” Wallingford said, “We provide a service that is essential to life, and we appreciate, and learn from, our customers’ feedback. We are pleased with these results, and believe our ongoing customer outreach is helping drive high customer satisfaction as folks realize that clean drinking water delivered right to their taps is such a good value.”
According to GreatBlue, its survey design was “a careful, deliberative process to ensure fair, objective and balanced surveys. Staff members, with years of survey design experience, edit out any bias. Further, all scales used by GreatBlue are balanced evenly. And, placement of questions is carefully accomplished so that order has minimal impact.”